We needed to help Deloitte get more students interested in a career in tax. No easy task for today’s student population. We developed campus activities and an on-line webinar series, Dbriefs U. With a call to action—Discover Tax In A Whole New Way—we worked at building interest at top schools nationally. We enlisted professors. We appointed campus ambassadors to drive participation. We provided promotional tools to build anticipation and drive enrollment.
The result? 7,300 students from 140 universities attended Dbriefs U.