Flowers can often be a last minute thought, so it helps if you can remind your audience. That’s where we stepped in. By creating virtual stores for major metro train and subway stations, We were able to stay true to the brand (online) while still having a physical presence. It was the best of both worlds.
For Valentine’s Day, we created a fun, irreverent microsite to help customers survive the holiday…you know, just in case they needed a little help in the sentiment department.