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CARS.COM

Cars.com, the online auto advertising resource, wanted to generate qualified sales leads among auto dealers in markets where cars.com had no local newspaper partner or sales presence.  They turned to us to create the “Winning Hand” online/direct lead generation program across 10 markets.  Using data scoring to identify high potential dealers, the program offered dealers instant win prizes of Apple products or Starbucks gift cards simply for making an appointment with a cars.com sales manager.  Radiant 1 also deployed a first-of-its-kind online appointment calendar to let prospects choose a meeting date and instantly see what they’d won.  Overall, the “Winning Hand” really got cars.com motoring in the 10 markets, many with double digit increases in sales.

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